We have all experienced sprains and strains at some point in our lives, whether it be at the gym, on the sports field or even doing everyday activities at home or at work. The good news is that there is now a gel on the market that can provide pain relief when we need it most! Norflex® Gel is a anti-inflammatory gel to provide relief for strains and sprains as well as muscle, tendon or ligament injuries1.

Norflex® Gel is the first and only gel that offers everyday triple action2, which means that it provides anti-inflammatory (reduces the inflammation) 1, analgesic (relieves pain)1 and local anaesthetic (numbs the affected area to reduce pain) properties3.

It contains the active ingredient Benzydamine Hydrochloride1, which belongs to a family of medicines known as non-steroidal anti-inflammatory drugs (NSAIDs). They work to reduce pain and inflammation in the body by reducing the production of hormone-like substances that promote the inflammatory response3.

Norflex® Gel provides easy to apply, on-the-go relief for conditions which include1, 3: Sprains, strains, sports injuries, bursitis, tendonitis, muscle pain (myalgia), bruising due to injury (contusions) and arthritis.

Although it is recommended for use as a short-term treatment for the symptomatic relief of painful inflammatory conditions, it should not be used for longer than 10 days uninterrupted treatment without consulting your doctor1.

Norflex® Gel, from iNova Pharmaceuticals, is currently available at leading pharmacies without the need of a prescription.

Norflex® Gel, brought to you by South Africa’s most prescribed muscle relaxant brand, will be available in both a 30 g and 75 g pack4.

Look out for the Norflex® Gel or speak to your doctor or pharmacist about rub on relief for sprains, strains and muscle injuries.

Disclaimer: This editorial has been commissioned and brought to you by iNova Pharmaceuticals. Content in this editorial is for general information only and is not intended to provide medical or other professional advice. For more information on your medical condition and treatment options, speak to your healthcare professional.

For full prescribing information, refer to the package insert. For more information, speak to your healthcare professional. Further information is available on request from iNova Pharmaceuticals. Name and business address: iNova Pharmaceuticals (Pty) Ltd. Co. Reg. No. 1952/001640/07. 15E Riley Road, Bedfordview. Tel. No. 011 087 0000. www.inovapharma.co.za.


  1. South African Medicine Price Registry. Database of Medicine Prices. [Online] [cited November 2022]; Available at URL: http://www.mpr.gov.za/PublishedDocuments.aspx#DocCatId=21.
  2. Difflam Gel [cited November 2022]; Available from URL: http://www.myvmc.comdrugsdifflam-gel/.